We have different strategies on website optimization, making our website get indexed and get a ranking easily by search engines. The most regarded that plays a major role in optimizing is link popularity. Why? It is because some search engines require at least one link coming to your website or else they will drop you from their index. Hence, some black hat SEO approaches are now on practice, like bookmarking tools that can bookmark a website to different social bookmarking sites in just a minute, but this method will result to spamming and possibly  be penalized by search engines.  The good technique and worry free is white hat SEO yet it requires time and dedication. Here are some basic white hat SEO methods

1.     Look for relevant websites having a forum, leave a message and include your website URL in your signature. It is better to place your URL in a website with higher ranking so that the link point to your website can easily be recognized by search engines and this could be a hit to increase your link popularity.

2.  Register your website in major directories such as yahoo, looksmart and open directory project. Be sure to place your URL in exact category.

3.     Conduct link exchange. Before asking for a link exchange, list all the websites you already have linked with and then create criteria for a website that you are searching for.

Example:

-      Website must have at least 4 PR.

-      Website must have relevant directories and much better, the topic is the same with yours.

-   Website must not contain any vulgar topic such as "sex in any way","pills", "viagra", "gambling" etc.

-       The target category must not contain more than 30 sites.

-   If your website will be placed, it must always be seen in the first page or else disregard.

4.     Exchanging links with popular websites is significant, but beware on your outgoing links, because Google diminish link popularity if you have much. Thus, links to your website is more important and if possible, it is better not to link back.

Give time and effort for link building. It will not only increase your link popularity and ranking but will catch the target visitors and boost revenue as well.

1. Cloaking--a Black Hat SEO technique. Cloaking tries to deceive search engines into presenting the relevant site with a higher ranking and the URL provided in a search engine result may turn out to be different if clicked by visitors or search engine users. The displayed address in a search engine result may go into an irrelevant or pornographic content.

Google search engine considered cloaking as deceptive technique and for that reason; websites that uses deceptive cloaking violates the rules and regulation of Google search engine spider.

2. Cross linking the two sites simultaneously. Linking one website to another related content should not be done only for search engine result position in aiming for higher ranking purposes. The use of cross-linking is to help the readers or visitors in providing them URL addresses that are linked to other related websites. This technique is not bad because it gives concern to the visitors by providing them hyperlink that might help or give them extra information on a specific subject.

It is good; however, you must be conscious that your page rank should not be affected because if cross linking is overdone or abused, then, your website is in trouble. Just be clever in cross linking and follow Google's webmaster guidelines.

3. Hiding text or links on website's page. Hidden texts and links goes against with Google's rules because it is a textual content that cannot be seen by your visitors. However, it is still exposed through search engines and it is identified as search spam by Google search engine.

If your website contains hidden text and links, it follows that your website may be removed from the Google index, and may not appear in search results pages. Eliminate them without any delay or change the HTML code into a readable text that can be easily viewed or seen by your visitors.

4. Linking to the penalized website's page. There are instances that you have mistakenly or even purposely linked into a penalized or link farm websites. Link farming is another process of search engine optimization which increases website's total number of external sites that linked into it. In concept, the more demand of reciprocal link exchange, the higher the ranking you will get in the search engine results especially in Google. However, Google avoids websites that joins link farms because Google considered link farming as a spam and your website will be removed right away in the index.

If your website talks about movie reviews and you include links to the actor's personal sites, fan sites, and links to stores that sells original CD/DVD copies of any movies, it does not violates Google. Thus, it is not a link farm. Your website provides access to other websites that may give interest to your visitors.

However, if you are registered with a service that makes more than a hundred inbound links to your website alone, and in return, requires you to add a hundred outbound links, it is a link farm. Instead of linking to other related information from your website, you are presenting your readers links about pills, casino, x-rated films and other absolutely unrelated information from your website.

5. Repetition of words in meta tags or keyword stuffing. Filling up repetitive keywords in every corner of your website's pages will be penalized by Google. An alternative text for your images is encouraged but stuffing alternative text with hundreds of keywords violates the rules. Keyword stuffing technique tries to raise its position in the search engine result and this will become visible to visitors.

The keyword stuffing method is not effective. Involved website may be removed from Google's search engine index. Some keyword stuffing is less noticeable, similar in using of invisible text on a page. However, this invisible texts can still be traced by the spiders. Thus, it is another Google Page Rank penalty.

Meta tags are HTML codes being put on the header of a website, following the title tag. They take multiple forms and serve various purposes. In the perspective of the search engine optimization when people refer to meta tags, they regularly refer to meta description tags and meta keywords tag.

The meta description tag and meta keywords tag are suggested so that webmasters could have a reliable system for providing meta document data to user agents, such as search engines. Unfortunately, so many dishonest webmasters are abusing the meta description and meta keywords tag that  leads search engines to degrade their website's worth,  or worse, penalize them.

In addition to the recognized meta description and the meta keywords tags, there are other valuable meta tags, as well as the meta http-quiv tag, meta refresh tag, the meta robots tag, the meta copyright tag, and the meta author tag,  and many others. These tags are used to teach user agents such as web browsers and search engine spider on the selection of topics.

Link building is defined as an act of collecting links from one website to the other. It helps in getting higher traffic, boosting search engine ranking and topping on the Search Engine Result Page (SERP).  

Example of link building jobs:

1.        Social bookmarking

2.        Directory submission

3.        Blog posting

4.        Exchange links

5.        Forum posting

6.        Comment posting

7.        Pay per click advertising

8.        Press release

For the past two years, link building business has been doubled when search engine spiders change the procedure in ranking. Spider gives more value to inbound links or back links.  In the Philippines, numerous web solution providers are transforming their business into link building, even business companies that primarily cater on search engine optimization are now concentrating on link building task. Link building is now considered as a general business process. There are lots of Educational institutions are counting link building as part of the subject. Young Filipinos studied in various fields such as engineering, arts, management and Information Technology are now joining link building works.

Link building is easy to learn and handle compared to software development. The important thing to consider is to have a good communication skills, particularly English language. This is because English is the primary medium of communication. Foreign businessmen are also seeking a business partner that can easily go along with people of different citizenships. Study shows, Philippines is the third English speaking country in the world and that Filipinos are the most approachable people. That's why Philippines is the top choice of UK and US for link building outsourcing. 

By examining the basics, website traffic contains data such as the average visitor of your website on a daily, weekly, and monthly basis. Data that you received from your host company can or will sometimes be overwhelmingly disorienting especially if you don't understand how to apply them to your business and your website. Your web hosting company will provide you with basic web traffic information that you are going to interpret, and then, make an applicable use out of it. This tool is very important to analyze your website traffic for a number of different reasons. Before analyzing the data, you need to understand it first.

The outcome of the data report determines your website activity. It would show what time and which day you had the most traffic. You need to see the activities of your visitors that come to your website, to know the exact measure of effectivity of your website. Higher traffic gives a more accurate analysis of the overall trends in your visitor's behavior. Having more visitors  also gives you more precise interpretation of data. Web traffic statistics shows you how well or poorly your website is working for your visitors. It also helps finding out how long your visitors spend on your site. The lower the time spent would indicate an underlying problem. The challenge here is for you to know and to figure out what the real problem is.

The problem maybe your graphics that appears intimidating. It might have caused confusion to your visitors and made them leave from your website immediately. Sometimes keywords are targeting the wrong visitors/traffic to your website. With regards to this, it is essential to pinpoint the real cause of the problem. After resolving the matter, continue to monitor the spent time gauge to see the effectivity of the fix you've made.

Wish to happen of having a website.

1. Number one in Search Engine result Page (SERP) through primary keywords.
2. Get a thousand of inlinks or backlinks to increase traffic.
3. Putting competitors behind.
4. Catch the target visitors and making them as real customers
5. Double the profit.

Have any idea in Search Engine Optimization (SEO)? SEO is a process of optimizing a website to accomplish those five.  There are two ways to optimize a website, the On Page and Off page.

off page optimization:

• link building
• Social Book marking
• Blog posting
• Comment Posting
• Press Release
• Directory Submission
• Search Engine Submission
• Pay per Click (PPC) Submission

On page optimization:

• Keyword Optimization
• Table less Layouts
• Content Writing
• URL Rewriting
• Source Code Optimization
• Image Optimization
• Website Redesign

Website Optimization is simple if you have dedication. It is all about patience because it is time-consuming. If your website is really indented for online marketing and you have no enough understanding on SEO, and it will be a dilemma for you to find additional workers to do this task within your firm: the best solution would be outsourcing. Outsource it to another firm that specializes to this particular task. Let them do the task all for you; just focus on what your business specializes.

What's next when your website is already optimized? Website will be indexed by search engines web crawler or spider of Google called Googlebot. In indexing, the spider prioritizes the page having the higher ranking. An example scenario; if a visitor search for the topic "outsourcing", the spider search for million of pages which containing a topic closer to the topic being search for. The page rank would be the basis which page is for rank one, two, three and so on. Now, if your website has a large numbers of inlinks, or the link popularity is higher, then it is a big chance to top in SERP with the target keywords. Such will result to increase your website ranking.

Articles posted on Blogspot, Wordpress and other blog hosts may be delayed or may not be indexed by Google. Such websites are not guaranteed to be indexed right away because Google is constantly checking its content and links. If you try to observe and post latest articles on DiggItLive, these are not indexed in that instant, unlike before; Google will index the latest articles from DiggItLive without any delay.

Blog authors have nothing to worry about it, in fact, Blogspot or Wordpress websites are still displayed in Google's search engine results. Just follow the rules and regulations in order to avoid such problems like being banned. Relevancy is the key here. Prevent doing any unethical manner such as violating the Terms and Condition of a search engine or black hat. Usually, search engine optimization techniques break search engine rules and regulations. Techniques like that unethically present content in a different visual or non-visual way to search engine spiders and search engine users, so that their website become visible and increase their website traffic.

Though, these techniques actually do work out, but momentarily. Their websites will end up getting higher search rankings but later will get banned for such illegal practices. That is the reason why Google index new articles in a delay for they have to check its content whether it violates the rules and regulations or not. Avoid taking risks because it is not worth it. Use professional search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like black hat or illegal.

If you want your website visible in search engine results, apply Google webmaster tools. It gives you free and easy steps on how to make your website legal. Just visit this site, https://www.google.com/webmasters/tools/docs/en/about.html and learn how Google robots crawl and index your site.

Obtaining a good Search Engine optimization is essential in an online business. To be able to have a higher ranking, you need traffic. Your website ranking is very important. Some studies show that people/consumers do not look for something in the 3^rd or 4^th page or in any other pages after that in their browser. Low ranking means low traffic, or no ranking at all leads to no traffic that would also mean no profit or sales. Having a strong E-commerce and obtaining a good Search Engine Optimization is everything to be able to survive in this business. Search Engine Optimization is said to be the art and science of making your website appear attractive to search engines and visitors. If you let your website attain and achieve a good optimization, you would have a better ranking from what they call a search engines web crawler. Again, it is necessary to have more traffic to allow your consumers see and buy your product.

Web crawlers, PageRank, Meta tags, and algorithms are some words that you will encounter in doing Search Engine Optimization. You may not know the meaning of some of these words like algorithms. This is simply defined as a finite set of carefully defined instructions. Just like most, if not all, computer programs are designed with a specific and strict algorithms. Google designed algorithm to search, index and rank the registered web page. Page rank, in return, operates on a link analysis algorithm. 

Every search engine uses a tool called web crawlers to browse the World Wide Web in methodical and automated manner. Meta tags are special HTML tags that provide information about a web page. Meta tags are written directly into the title tag and are only visible to the search engine. Even without knowledge of the technical aspects involved in Search Engine Optimization, it is still possible to start doing it. This is a fact in Search Engine Optimization. To be able to succeed, it is stated that you need to have and create a content rich website. This means that you need to put information as much as you can about your product directly into your website. Always remember that web crawler's are looking for keywords, so load your website with such keywords that are relevant. Choose a search engine that will fully complement your website.

There are things that you have to avoid in Search Engine Optimization. If you take your website offline for maintenance do not put a "back in an hour sign". It will not only annoy your users but it will also jeopardize your website. If a search engine spiders your website, it will simply assume that your website has expired or was removed from the index which you certainly do not want to happen. If it happens, all your hard work and spent time will be put to waste. The thing you must do in doing maintenance is that you have to set up a mirror site for maintenance periods to prevent the mentioned risks.