Over the past few decades, we have experienced a dramatic change in our society. Once the agriculturists and farmers millenia ago, to mechanical engineers and mass-producers of the 18th century, and now, a completely different era of biotechnologists, molecular physicists and web designers.
If you, dear reader, have a little background on world prehistory, you might have heard that our great ancestors were first hunter-gatherers. The alpha male would wake up early in the morning, sharpen his quiver of spears, and go on a hunting spree the whole day. He arrives in the afternoon, with a bunch of dead carcasses for the family to feed on. During that era, brawn was power.
I guess some of the alpha males got tired of waking up early, or maybe, their kids just got fed up with mastodon for dinner. Whatever the reason, people started to think, "Hey, why don't we just get a bunch of these cows, allow them first to produce a bunch of other cows, then we eat our fill? And I guess another suggested "Hey, why don't we plant this white grainy stuff too?" Unfortunately, the guy who tried to plant sabretooth tigers died and his idea didn't quite catch on.
Well, I guess a few other people found animal domestication and planting/harvesting less tedious, so the idea caught on. A few centuries after the hunting-gathering age, there was the Agrarian Revolution. During that time, who controlled the land, had the power.
That too ended a few centuries after. Women simply got tired of having to sew dresses for the whole family, I think. So a few guys who cared, invented massive machines that processed everything in massive quantities. Cars, apparel, ammunition, you name it, they mass-produced it. This was the infamous Industrial Revolution.
Textile factories, cement factories, rubber factories, and car factories sprouted up like dandelions in springtime. During those times, the phrase "working from 9 to 5" was invented. White-collared jobs were the "in" thing. When you wanted to sell your products, you put up ads in the newspaper. It was either that or going from one house to another, knocking on every door, asking if someone wanted to purchase your stuff.
Apparently, the change wasn't convenient enough for our way of living. All the technological advances research and good ol' hard work introduced to our lifestyles made us even hungrier for improvement. More features. Better quality. Higher definition.
Since the end of Industrial Revolution, computers slowly are replacing secretary work, 24 hour joints have been popping up here and there, mobile phones are a craze, and from the set 9:00am to 5:00pm work hours, companies introduced
"flexi-time". You can work whenever as long as you get the job done.
There also is the demassification of the media. Media nowadays isn't limited to the paper or radio. Now there's television, magazines, and the internet. And because of the greatest invention in the world, the internet, one
can even work at home!
Yes, through internet outsourcing, a media-oriented profession, one can virtually work at one's own home. No need for travel expenses, waking up at 7 in the morning nor taking a bath! You get to work whenever, wherever (as long as there's an internet connection and as long as you get the job done). This is working convenience at its peak.
Now, whoever holds the information medium, holds the power. The media dictates the sales. Advertising and product exposure is directly proportional to quantity of sales. This is another wave in our economy and our industry, the information technology revolution. The power shifts from brawn, to land, from land to quantity and now to information and the media.
