Deciding what keywords will be used is really difficult, as difficult as searching a piece of gold among rocks. So, I would say that link builders are figuratively gold diggers. Why are we making things difficult by being choosy for words? Of course, we became choosy of keywords because search engines are also choosy, particularly Mr. Spider.
Keywords must have a higher value which is the basis for ranking in the search engine results page (SERP). The value of keywords is determined in their relevance to your article and texts in your website. Google has ADWords that determines your keywords' value, and as a result, it will gain more attention by the web crawler. The more it gets attention, the higher the possibility that it will be ranked or will rank higher than its present and previous ranking.
Generally, keywords are words or phrases that are typed in by the internet users in searching something that would give them information they need. In this case, link builders must have a researcher's mind to anticipate what possible words or phrases will internet users most likely to type in the search bar. Some SEO experts say, in which I also agree, that keywords must be descriptive of the whole content of your web page or site to be searchable. Here's one tip; to avoid keyword stuffing, get the keyword density of your web content. Keyword stuffing is defined as unnecessary excessive use of a keywords or keyword phrases in order to get a presumed higher ranking on SERP. This is a black hat SEO strategy that should be avoided. Keyword density is the percentage of total number of particular words or phrases used in the whole article. It must not exceed to 9% every web page; though ideally it is 5% per web page. Before, getting a higher ranking is as easy as a number game. Recently, it is no longer the case because the basis is quality of keywords over quantity. What will tons of rocks worth compared to a fist of gold?
