For this writer, there are three realms molded into one unfathomable,
unpredictable and totally spontaneous event we call life. The
socio-physical realm: pain, love, hate, beliefs, and erm, gravity; the
fictional realm: with your superheroes, unicorns and pots of gold at
the end of every rainbow and finally the realm of business: supply,
demand, consumer, producer, profit and the like.
Now, if you have been so observant as to read my entry's title, it may give you a "slight hint" that my purpose for writing today isn't to tell you my views regarding love and relationships. And I'm sure as hell in no mode to write about any gosh darn unicorns. So, as the old saying goes: "Let's talk business."
It is a known fact that the demand for outsourcing has risen to an extreme level. The hype the world wide web presents to the public makes the internet one of the best media to promote a company's products or services.
But how do you make sure your product gets exposed to the public(and eventually purchased)?
This is where SEO comes in. SEO is the acronym for Search Engine Optimization. Now, I bet you're raising one eyebrow thinking somewhere along the lines of: "Search Engine Optimacallit?" Well, for the benefit of the many raised eyebrows reading this article, let me give you an example to better explain to you what SEO does:
You wake up in the morning, brush your teeth, and suddenly think to yourself; "I want to buy a cellphone online". Okay maybe that was a lame series of events; but, just for illustrative purposes, just let me finish, okay? Anyway, you then sit in front of your computer, and googled in "best cellular phones of 2008". Now, a normal human being wouldn't click on the next search engine result page, nor scroll down the whole search result page, in fact, he or she would instead click on the first relevant link he or she sees.
Yep, you got it. That's what SEO does. SEO makes sure a company's product is immediately visible once the consumer clicks that search button.
"My spider-sense is tingling."
Ah, that old cliché we've read over and over in our comic books every time our "friendly neighborhood" SpiderMan senses trouble lurking. The stronger the signal, the more he prioritizes it.
SEO aims to make the spider's senses tingle the strongest by knowing how the consumer/searcher thinks, and providing an aesthetically attractive medium of product exposure (a quality site).
SEO involves a series of methods (algorithm) and a little business savvy. You see, search engines use a systematized program for prioritizing what links to websites it displays first in the SERPs (Search Engine Results Page). These programs are called spiders or crawlers. They are designed to search for relevant sites according to what the searcher/consumer types in the search bar. That and many other factors like (but not limited to) the site's quality, the number of links, how often the site is updated, the higher PR and the relevance of the site's content affect how the site ranks among its other competitors in the SERPs.
SEO provides an undeniable competitive edge in the business realm of life. It boosts product exposure through enabling proper web traffic and SERP ranking. Having said all of these, I highly encourage that companies should consider this cost-effective alternative of advertising their products.
Now, if you have been so observant as to read my entry's title, it may give you a "slight hint" that my purpose for writing today isn't to tell you my views regarding love and relationships. And I'm sure as hell in no mode to write about any gosh darn unicorns. So, as the old saying goes: "Let's talk business."
It is a known fact that the demand for outsourcing has risen to an extreme level. The hype the world wide web presents to the public makes the internet one of the best media to promote a company's products or services.
But how do you make sure your product gets exposed to the public(and eventually purchased)?
This is where SEO comes in. SEO is the acronym for Search Engine Optimization. Now, I bet you're raising one eyebrow thinking somewhere along the lines of: "Search Engine Optimacallit?" Well, for the benefit of the many raised eyebrows reading this article, let me give you an example to better explain to you what SEO does:
You wake up in the morning, brush your teeth, and suddenly think to yourself; "I want to buy a cellphone online". Okay maybe that was a lame series of events; but, just for illustrative purposes, just let me finish, okay? Anyway, you then sit in front of your computer, and googled in "best cellular phones of 2008". Now, a normal human being wouldn't click on the next search engine result page, nor scroll down the whole search result page, in fact, he or she would instead click on the first relevant link he or she sees.
Yep, you got it. That's what SEO does. SEO makes sure a company's product is immediately visible once the consumer clicks that search button.
"My spider-sense is tingling."
Ah, that old cliché we've read over and over in our comic books every time our "friendly neighborhood" SpiderMan senses trouble lurking. The stronger the signal, the more he prioritizes it.
SEO aims to make the spider's senses tingle the strongest by knowing how the consumer/searcher thinks, and providing an aesthetically attractive medium of product exposure (a quality site).
SEO involves a series of methods (algorithm) and a little business savvy. You see, search engines use a systematized program for prioritizing what links to websites it displays first in the SERPs (Search Engine Results Page). These programs are called spiders or crawlers. They are designed to search for relevant sites according to what the searcher/consumer types in the search bar. That and many other factors like (but not limited to) the site's quality, the number of links, how often the site is updated, the higher PR and the relevance of the site's content affect how the site ranks among its other competitors in the SERPs.
SEO provides an undeniable competitive edge in the business realm of life. It boosts product exposure through enabling proper web traffic and SERP ranking. Having said all of these, I highly encourage that companies should consider this cost-effective alternative of advertising their products.
