By Donni Diniay on July 24, 2008 4:02 PM
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The thin supply of talented workforce remains a crucial
issue especially for a fast growing industry. The Philippine business process
outsourcing industry is said to have a shortage when it comes to the supply of
savvy and eligible manpower. For instance, call centers are maximizing efforts
in order to retain talent as turnover becomes a growing problem in this
service-oriented industry. It has always been reiterated in various researches
that there is a shallow talent pool for Philippine BPOs. Worse, the increasing
attrition rate aggravates such condition. Statistics would show that the
industry has a relatively high attrition rate of 20 percent annually compared
to other industries which experience turn-over in a low single digit. Fifty-one
percent of those who leave call centers eventually leave the industry for good.
The high level of attrition rate can be attributed to
employee dissatisfaction. This issue lies on the fact that business firms like
BPOs are naturally inclined to cut costs. A back clash happens when employees'
compensation and overall working conditions are the ones hit by cost-cutting.
Hence, as a reasonable reaction, it would be understandable that talented
employees leave after a considerable time of working due to dissatisfaction and
their dire need for better opportunities. For this reason, it won't be
difficult to address such problem.
RP call centers were told to go beyond cost saving by the
Call Center Association of the Philippines.
Asia-Pacific Research also reminds them to convert themselves from doing
cost-saving options into a primary avenue for revenue generation. In this case,
it would just be a matter of strengthening company services like sales and
consultancy particularly their customer care team.
Other suggestions are the following: the industry needs a
culture that people would want to be a part of; call center offices need to
have gyms, spas, rest areas and the like to take care of employees; and company
policies may adopt more flexible working conditions like having home-based
agents.
Those are just some of the suggestions that may benefit the
industry and curb the issue on attrition. Perhaps, if these are properly
practiced and applied, I don't think companies will still lose grip of their
talented employees. After all, these are not meant to merely benefit the
employees alone. Rather, they are ultimately meant to boost the outsourcing
industry in the end.