Link building is a Search Engine Optimization (SEO) technique in creating or building relevant, good and quality links. It's main purpose is to increase website popularity and its position in Search Engines.

Link building is the key for an effective SEO campaign. This works best for PR and SERP. Always provide useful and relevant content in your websites niche as this will help in quality organic linking - sites will naturally link to your site once they see unique and helpful information in your site. Keep in mind that the more targeted back links you build for your site, the more likely it will bring in the right visitors that could make the conversions for better revenue. You do targeted link building for fast and long term traffic to your sites. 

A lot of individuals who specializes in SEO are now practicing this technique. This serves as an initial step for every company that wishes to have their business be advertise and achieve good ranking in search engines.

The main purpose of link building is to build relevant and useful links to a website; this will be achieved by doing the following: 

• Link Exchange: Only with relevant site.
• Forum and Blog posting: To high PR and frequently crawled sites.
• Social Bookmarkings

To achieve success; hard work, determination and patience are the key factors that everybody should remember.

 

Dear readers,

Let this humble writer bring you back to three decades ago. Back to the time when multi-colored swirly shirts were the "in" thing, back when drugs were sold like chocolate bars, back to the heydays of sexual revolution: contraception, gay rights and premarital sex.

Got you awake on that last one, didn't I? Unfortunately, I was kinda leading towards the popular career choice during those times, which according to a very reliable source (The Associated Press), was engineering. So, let's talk about the sexual revolution in another entry, shall we?

For you guys who've continued reading, let me try to enlighten you on why such a career trend 30 years ago. Aside from that cool "Engr." heading you get before your name, engineering (specifically mechanical engineering) was the profession of choice during that time because the 1970s marked the peak of industrial revolution. The construction of factories and massive machinery capable of mass-producing was of utmost necessity; thus, the high demand (and the relative high salary) of engineers.

Two decades after the era of sex, drugs and rock n' roll to just recently, the career trend had shifted to nursing and agribusiness. Whatever advanced, techie, medical apparati scientists have designed to better aid the people, patients seem to think that nothing beats good ol' human TLC. Agribusiness on the other hand, took a boom because of the recent biotechnological developments (plant tissue culture and GMOs).

Over the years, numerous forms of media have been developed: phone services, magazines, news ads, radio, and television; but, nothing has been more effective than the internet. The internet is your phone service, tabloid source, newspaper and entertainment center wrapped up in one convenient package. Probably the best American invention to date, the internet is the ultimate source of information.

Making a run for the "Most Popular Career Choice" nowadays is internet outsourcing. There has been a noticeable increase in the demand for advertisements and the media.You see, in the business game, the rules don't change, only the field and the players do. And the number one rule in business is the more people know about your product, the more chances of you selling it. In this generation we call the post-modern era (almost everything that needs to be invented has been invented, all scientists do now is make improvements), information is power.

For this writer, there are three realms molded into one unfathomable, unpredictable and totally spontaneous event we call life. The socio-physical realm: pain, love, hate, beliefs, and erm, gravity; the fictional realm: with your superheroes, unicorns and pots of gold at the end of every rainbow and finally the realm of business: supply, demand, consumer, producer, profit and the like.

Now, if you have been so observant as to read my entry's title, it may give you a "slight hint" that my purpose for writing today isn't to tell you my views regarding love and relationships. And I'm sure as hell in no mode to write about any gosh darn unicorns. So, as the old saying goes: "Let's talk business."

It is a known fact that the demand for outsourcing has risen to an extreme level. The hype the world wide web presents to the public makes the internet one of the best media to promote a company's products or services.

But how do you make sure your product gets exposed to the public(and eventually purchased)?

This is where SEO comes in. SEO is the acronym for Search Engine Optimization. Now, I bet you're raising one eyebrow thinking somewhere along the lines of: "Search Engine Optimacallit?" Well, for the benefit of the many raised eyebrows reading this article, let me give you an example to better explain to you what SEO does:

You wake up in the morning, brush your teeth, and suddenly think to yourself; "I want to buy a cellphone online". Okay maybe that was a lame series of events; but, just for illustrative purposes, just let me finish, okay? Anyway, you then sit in front of your computer, and googled in "best cellular phones of 2008". Now, a normal human being wouldn't click on the next search engine result page, nor scroll down the whole search result page, in fact, he or she would instead click on the first relevant link he or she sees.

Yep, you got it. That's what SEO does. SEO makes sure a company's product is immediately visible once the consumer clicks that search button.

"My spider-sense is tingling."

Ah, that old cliché we've read over and over in our comic books every time our "friendly neighborhood" SpiderMan senses trouble lurking. The stronger the signal, the more he prioritizes it.

SEO aims to make the spider's senses tingle the strongest by knowing how the consumer/searcher thinks, and providing an aesthetically attractive medium of product exposure (a quality site).

SEO involves a series of methods (algorithm) and a little business savvy. You see, search engines use a systematized program for prioritizing what links to websites it displays first in the SERPs (Search Engine Results Page). These programs are called spiders or crawlers. They are designed to search for relevant sites according to what the searcher/consumer types in the search bar. That and many other factors like (but not limited to) the site's quality, the number of links, how often the site is updated, the higher PR and the relevance of the site's content affect how the site ranks among its other competitors in the SERPs.

SEO provides an undeniable competitive edge in the business realm of life. It boosts product exposure through enabling proper web traffic and SERP ranking. Having said all of these, I highly encourage that companies should consider this cost-effective alternative of advertising their products.

You would probably be wondering what SEO is. SEO or Search Engine Optimization is a marketing strategy that generates quality and quantity of traffic to a website. It simply increases a website ranking, with the help of your web content relevance. More importantly, it makes you visible in search engine results page.

Why tend to do SEO? It's simple. If you want to market or advertise your company or products in such a very limited time and audience, I suggest that you should do the SEO. With SEO, you can reach your audience or customers regionally, as much as globally since most of the people today are computer literate and use computers in all walks of their daily lives. They even shop in the World Wide Web. It gives your audience less hassle; at the same time, they can also choose a wide variety of products according to their preferences. SEO clients will not have a hard time evaluating the performance of their company because SEO can quantify the results through positioning on search engines and conversions to sales. The best advantage of SEO in terms of marketing is that it is cost-effective, aside from the fact that it only requires a justifiable amount as capital to give maximum exposure of your website for guaranteed revenues.

With regards to the fact mentioned, I'm hoping you've got a glimpse on what and how SEO works. Through this information, you'll now have an idea how to take your first step towards competition. Only through SEO that you can be a step or steps ahead from your competitors.

1. Cloaking--a Black Hat SEO technique. Cloaking tries to deceive search engines into presenting the relevant site with a higher ranking and the URL provided in a search engine result may turn out to be different if clicked by visitors or search engine users. The displayed address in a search engine result may go into an irrelevant or pornographic content.

Google search engine considered cloaking as deceptive technique and for that reason; websites that uses deceptive cloaking violates the rules and regulation of Google search engine spider.

2. Cross linking the two sites simultaneously. Linking one website to another related content should not be done only for search engine result position in aiming for higher ranking purposes. The use of cross-linking is to help the readers or visitors in providing them URL addresses that are linked to other related websites. This technique is not bad because it gives concern to the visitors by providing them hyperlink that might help or give them extra information on a specific subject.

It is good; however, you must be conscious that your page rank should not be affected because if cross linking is overdone or abused, then, your website is in trouble. Just be clever in cross linking and follow Google's webmaster guidelines.

3. Hiding text or links on website's page. Hidden texts and links goes against with Google's rules because it is a textual content that cannot be seen by your visitors. However, it is still exposed through search engines and it is identified as search spam by Google search engine.

If your website contains hidden text and links, it follows that your website may be removed from the Google index, and may not appear in search results pages. Eliminate them without any delay or change the HTML code into a readable text that can be easily viewed or seen by your visitors.

4. Linking to the penalized website's page. There are instances that you have mistakenly or even purposely linked into a penalized or link farm websites. Link farming is another process of search engine optimization which increases website's total number of external sites that linked into it. In concept, the more demand of reciprocal link exchange, the higher the ranking you will get in the search engine results especially in Google. However, Google avoids websites that joins link farms because Google considered link farming as a spam and your website will be removed right away in the index.

If your website talks about movie reviews and you include links to the actor's personal sites, fan sites, and links to stores that sells original CD/DVD copies of any movies, it does not violates Google. Thus, it is not a link farm. Your website provides access to other websites that may give interest to your visitors.

However, if you are registered with a service that makes more than a hundred inbound links to your website alone, and in return, requires you to add a hundred outbound links, it is a link farm. Instead of linking to other related information from your website, you are presenting your readers links about pills, casino, x-rated films and other absolutely unrelated information from your website.

5. Repetition of words in meta tags or keyword stuffing. Filling up repetitive keywords in every corner of your website's pages will be penalized by Google. An alternative text for your images is encouraged but stuffing alternative text with hundreds of keywords violates the rules. Keyword stuffing technique tries to raise its position in the search engine result and this will become visible to visitors.

The keyword stuffing method is not effective. Involved website may be removed from Google's search engine index. Some keyword stuffing is less noticeable, similar in using of invisible text on a page. However, this invisible texts can still be traced by the spiders. Thus, it is another Google Page Rank penalty.

Meta tags are HTML codes being put on the header of a website, following the title tag. They take multiple forms and serve various purposes. In the perspective of the search engine optimization when people refer to meta tags, they regularly refer to meta description tags and meta keywords tag.

The meta description tag and meta keywords tag are suggested so that webmasters could have a reliable system for providing meta document data to user agents, such as search engines. Unfortunately, so many dishonest webmasters are abusing the meta description and meta keywords tag that  leads search engines to degrade their website's worth,  or worse, penalize them.

In addition to the recognized meta description and the meta keywords tags, there are other valuable meta tags, as well as the meta http-quiv tag, meta refresh tag, the meta robots tag, the meta copyright tag, and the meta author tag,  and many others. These tags are used to teach user agents such as web browsers and search engine spider on the selection of topics.

Microsoft bids to buy the stock of Yahoo due to the overpowering search engine, Google. Microsoft bid for originally $44.6 billion or $31 per share then drop to $40 billion or $28.91 per share due the drop in Microsoft's market value. Just a week after the bid Yahoo's board of directors venerable rejected it.

Stock market gives Yahoo the advantage these past days, it increase its share as high as $29 per share. So, all of a sudden Microsoft's bid does not look so interesting at all.  Yahoo thinks that the price is too low to compensate Yahoo's wide audience and all its investments.

The Board of Yahoo then carefully evaluated the said bid. They were thinking that Microsoft underestimates Yahoo as a whole. But Microsoft's advisers are still working the bid out and carefully studying how much more the bid needs to increase for the negotiation with Yahoo's Board.

As this bid goes farther, matters have been complicated because of both parties' decisions.

Analysts wondered if both parties are aware that their merging is no logic at all because Yahoo and Microsoft are having totally different image. should they both decided to fuse, it will take a long time for them to beat Google's overpowering search engine. So, why go this far?

Wish to happen of having a website.

1. Number one in Search Engine result Page (SERP) through primary keywords.
2. Get a thousand of inlinks or backlinks to increase traffic.
3. Putting competitors behind.
4. Catch the target visitors and making them as real customers
5. Double the profit.

Have any idea in Search Engine Optimization (SEO)? SEO is a process of optimizing a website to accomplish those five.  There are two ways to optimize a website, the On Page and Off page.

off page optimization:

• link building
• Social Book marking
• Blog posting
• Comment Posting
• Press Release
• Directory Submission
• Search Engine Submission
• Pay per Click (PPC) Submission

On page optimization:

• Keyword Optimization
• Table less Layouts
• Content Writing
• URL Rewriting
• Source Code Optimization
• Image Optimization
• Website Redesign

Website Optimization is simple if you have dedication. It is all about patience because it is time-consuming. If your website is really indented for online marketing and you have no enough understanding on SEO, and it will be a dilemma for you to find additional workers to do this task within your firm: the best solution would be outsourcing. Outsource it to another firm that specializes to this particular task. Let them do the task all for you; just focus on what your business specializes.

What's next when your website is already optimized? Website will be indexed by search engines web crawler or spider of Google called Googlebot. In indexing, the spider prioritizes the page having the higher ranking. An example scenario; if a visitor search for the topic "outsourcing", the spider search for million of pages which containing a topic closer to the topic being search for. The page rank would be the basis which page is for rank one, two, three and so on. Now, if your website has a large numbers of inlinks, or the link popularity is higher, then it is a big chance to top in SERP with the target keywords. Such will result to increase your website ranking.

Articles posted on Blogspot, Wordpress and other blog hosts may be delayed or may not be indexed by Google. Such websites are not guaranteed to be indexed right away because Google is constantly checking its content and links. If you try to observe and post latest articles on DiggItLive, these are not indexed in that instant, unlike before; Google will index the latest articles from DiggItLive without any delay.

Blog authors have nothing to worry about it, in fact, Blogspot or Wordpress websites are still displayed in Google's search engine results. Just follow the rules and regulations in order to avoid such problems like being banned. Relevancy is the key here. Prevent doing any unethical manner such as violating the Terms and Condition of a search engine or black hat. Usually, search engine optimization techniques break search engine rules and regulations. Techniques like that unethically present content in a different visual or non-visual way to search engine spiders and search engine users, so that their website become visible and increase their website traffic.

Though, these techniques actually do work out, but momentarily. Their websites will end up getting higher search rankings but later will get banned for such illegal practices. That is the reason why Google index new articles in a delay for they have to check its content whether it violates the rules and regulations or not. Avoid taking risks because it is not worth it. Use professional search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like black hat or illegal.

If you want your website visible in search engine results, apply Google webmaster tools. It gives you free and easy steps on how to make your website legal. Just visit this site, https://www.google.com/webmasters/tools/docs/en/about.html and learn how Google robots crawl and index your site.

Obtaining a good Search Engine optimization is essential in an online business. To be able to have a higher ranking, you need traffic. Your website ranking is very important. Some studies show that people/consumers do not look for something in the 3^rd or 4^th page or in any other pages after that in their browser. Low ranking means low traffic, or no ranking at all leads to no traffic that would also mean no profit or sales. Having a strong E-commerce and obtaining a good Search Engine Optimization is everything to be able to survive in this business. Search Engine Optimization is said to be the art and science of making your website appear attractive to search engines and visitors. If you let your website attain and achieve a good optimization, you would have a better ranking from what they call a search engines web crawler. Again, it is necessary to have more traffic to allow your consumers see and buy your product.

Web crawlers, PageRank, Meta tags, and algorithms are some words that you will encounter in doing Search Engine Optimization. You may not know the meaning of some of these words like algorithms. This is simply defined as a finite set of carefully defined instructions. Just like most, if not all, computer programs are designed with a specific and strict algorithms. Google designed algorithm to search, index and rank the registered web page. Page rank, in return, operates on a link analysis algorithm. 

Every search engine uses a tool called web crawlers to browse the World Wide Web in methodical and automated manner. Meta tags are special HTML tags that provide information about a web page. Meta tags are written directly into the title tag and are only visible to the search engine. Even without knowledge of the technical aspects involved in Search Engine Optimization, it is still possible to start doing it. This is a fact in Search Engine Optimization. To be able to succeed, it is stated that you need to have and create a content rich website. This means that you need to put information as much as you can about your product directly into your website. Always remember that web crawler's are looking for keywords, so load your website with such keywords that are relevant. Choose a search engine that will fully complement your website.

There are things that you have to avoid in Search Engine Optimization. If you take your website offline for maintenance do not put a "back in an hour sign". It will not only annoy your users but it will also jeopardize your website. If a search engine spiders your website, it will simply assume that your website has expired or was removed from the index which you certainly do not want to happen. If it happens, all your hard work and spent time will be put to waste. The thing you must do in doing maintenance is that you have to set up a mirror site for maintenance periods to prevent the mentioned risks.