We have different strategies on website optimization, making
our website get indexed and get a ranking easily by search engines. The most regarded that plays a major role in optimizing is link popularity. Why? It is because some search engines
require at least one link coming to your website or else they will drop you from
their index. Hence, some black hat SEO approaches are now on practice, like
bookmarking tools that can bookmark a website to different social bookmarking
sites in just a minute, but this method will result to spamming and possibly
be penalized by search engines. The good
technique and worry free is white hat SEO yet it requires time and
dedication. Here are some basic white hat SEO methods
1. Look for relevant
websites having a forum, leave a message and include your website URL in
your signature. It is better to place your URL in a website with higher ranking
so that the link point to your website can easily be recognized by search engines
and this could be a hit to increase your link popularity.
2. Register your
website in major directories such as yahoo, looksmart and open directory
project. Be sure to place your URL in exact category.
3.
Conduct link
exchange. Before asking for a link exchange, list all the websites you already have
linked with and then create criteria for a website that you are searching
for.
Example:
- Website must have
at least 4 PR.
-
Website must have
relevant directories and much better, the topic is the same with yours.
- Website must not
contain any vulgar topic such as "sex in any way","pills", "viagra", "gambling"
etc.
-
The target category
must not contain more than 30 sites.
-
If your website
will be placed, it must always be seen in the first page or else disregard.
4.
Exchanging links
with popular websites is significant, but beware on your outgoing links,
because Google diminish link popularity if you have much. Thus, links to your website
is more important and if possible, it is better not to link back.
Give time and effort for link building. It will not
only increase your link popularity and ranking but will catch the target visitors
and boost revenue as well.
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